Why Luxury Homes Are Not Always Listed On The MLS®

Why Luxury Homes Are Not Always Listed On The MLS®

In the Calgary real estate market, any residential property with a sale price of over $1 million is considered a luxury home. From sprawling estates to sleek, modern penthouses, high-end properties offer a level of luxury and sophistication that is unparalleled in the traditional real estate market. But, navigating the world of luxury real estate can be daunting, even for experienced buyers and sellers. With unique features, high price tags, and a niche market, luxury real estate requires specialized knowledge and expertise. Luxury homes are not always listed on the Multiple Listing Service (MLS®). In fact, it's not uncommon for high-end properties to be marketed privately, through exclusive channels that are not accessible to the general public. But why is this the case? Let’s explore some of the reasons why luxury homes are not always listed on the MLS®.

Accessing Luxury Home Listings

Here are just some of the reasons the luxury home that is perfect for your family may not be found on the MLS®.

One of the main reasons why luxury homes are not always listed on the MLS® is because of the need for privacy and exclusivity. Many high-end homeowners value their privacy and do not want their properties to be easily accessible to the public. This is especially true for politicians and high-profile individuals who may be concerned about security and the potential for unwanted attention. By marketing their homes privately, these homeowners can control who has access to their property and ensure that only serious buyers are given the opportunity to view it.

Global Reach
Another reason why luxury homes may not be listed on the MLS® is that they may be marketed through international networks that are not connected to the local real estate market. For example, a wealthy buyer from China or the Middle East may be interested in purchasing a luxury home in Calgary, but may not be familiar with the local real estate market or have access to the MLS®. In these cases, Realtors® who specialize in luxury estate homes may market the property through their international networks, which can connect buyers and sellers from around the world.

Unique Features
In addition to the need for privacy and exclusivity, luxury homes may also be marketed privately because of the unique features and amenities they offer. Unlike traditional homes, luxury properties often have one-of-a-kind features that may not be easily captured in a listing on the MLS®. For example, a luxury home may have a custom-built pool, a home theatre, or a wine cellar that would not be adequately conveyed through a listing on the MLS®. By marketing the property privately, luxury real estate agents can showcase these unique features to potential buyers and highlight the value they add to the property.

Another reason why luxury homes may not be listed on the MLS® is because of the potential for a quick sale or a high level of demand. In some cases, luxury homes may be in such high demand that they are sold before they even hit the market. This is often the case for properties that are located in desirable neighbourhoods or have unique features that are highly sought after by luxury buyers. In these cases, luxury real estate agents may market the property through their exclusive networks and contacts, allowing them to find interested buyers quickly and efficiently. By bypassing the MLS®, luxury sellers can avoid the traditional real estate process and sell their property quickly and discreetly.

Calgary’s Choice For Buying And Selling Luxury Estate Homes

There are many reasons luxury homes may not be listed on the MLS®. From the need for privacy and exclusivity to the unique features and amenities of luxury properties, there are a variety of factors that can influence the decision to market a home privately. As Calgary Realtors®, it's important for us to understand these factors and to have access to the networks and channels that can connect luxury buyers and sellers. If you're interested in buying or selling a luxury home in Calgary, contact us to discuss your options and to learn more about the exclusive marketing opportunities available for high-end properties.

Whether you are seeking your dream home or listing your estate home, partner with a Realtor® who understands the nuances of buying or marketing and selling luxury homes in the Calgary market. The expert team of Realtors® and real estate specialists at The Tanya Eklund Group have the insight and experience to position your luxury home to be the next sale in your neighbourhood or to help you find the estate home of your dreams. Leverage our network and in-depth knowledge of the Calgary luxury homes market to ensure that you are able to buy or sell your home quickly for the best possible price. Connect with our team by calling (403) 863-7434 or through our contact form.


Any residential property with a sale price of over $1 million is considered a luxury property. These homes can include single-family, acreages, estate homes, and even semi-detached homes, townhouses, and apartments.

 If you are looking to purchase a luxury home in or around Calgary, contact our team first. We have the resources to get you started on your journey and can guide you every step of the way. We have an extensive network of lenders, lawyers, home inspectors, designers, tradespeople, and more to support you as you search for and purchase your dream home. Connect with us, share your objective, and we will provide a strategy that is intentionally designed to help you achieve your real estate goals. To begin looking at the luxury homes currently available in Calgary and the surrounding area, view active Luxury Homes For Sale here.

A Realtor® who specializes in luxury home sales will have the experience and knowledge to navigate some of the unique challenges that can arise when buying or selling a higher-priced real estate product. This includes unique marketing strategies and a robust network of high-end service providers, qualified buyers, and other Realtors® known for luxury real estate transactions. Zoning, valuations, housing type, offer conditions, marketing and more can be different for luxury properties than for more average-priced homes for sale. A skilled Realtor® can also help you determine if it is worth it to renovate your luxury home before you sell.

To learn more about the benefits of using a Realtor® when selling your home, read Do I Really Need A Realtor®?

Connect With Us Today!

The Best Choice in Real Estate

The Tanya Eklund Group is a team of highly knowledgeable, skilled, real estate professionals. Our team concept allows us to offer a full-service, elevated buying or selling experience to our clients. But most importantly, we are dedicated to building trusted and loyal relationships with our clients. Connect with us to share your real estate goals, and we will share with you why we are the perfect team to make them happen. 

Have questions? Call us today at:
1 (403) 863-7434
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