Staging your Home: Is It Worth It?

Staging your Home: Is It Worth It?

Has the time come to sell your home? The goal for most sellers is a quick sale for top dollar. There are several strategies that can make this more achievable. Partner with an experienced and knowledgeable seller’s Realtor®. Price your home right. Develop a great marketing strategy to attract buyers. Use a professional photographer for your listing images. But what about home staging? This can be a significant expense, and maybe you think your beloved home already feels welcoming and cozy. So the question is… Is home staging worth the cost and effort?

If you are looking for advice to sell your home quickly for the best possible price, The Eklund Group is an expert real estate team with extensive experience selling all types of homes in Calgary and area. Contact our Realtors® for skilled and knowledgeable insight specific to achieving top dollar for your home sale. Call 1-403-863-7434.

What Exactly Is Home Staging?

Almost every home seller will make the effort to present their house well when they list it. They will do a deep clean, declutter, and put the good towels out in the powder room. So how exactly is home staging different? Home staging is about helping buyers envision themselves building a life in the home. It is about highlighting the property’s unique features and minimizing features that might present a challenge. This can be done with furnishings and decor, and sometimes with minor or even more significant renovations. Home staging is a strategy to prepare your home for sale by making it appealing to the widest range of homebuyers. 

The Benefits Of Home Staging

Make Your Home Stand Out
According to a report by the BMO Financial Group on “The Psychology Of House Hunting”, homebuyers visit an average of 10 homes before buying. In a seller’s market, that number can be even higher as houses sell before buyers can even make a move. Making an impression on buyers with a cohesive staging design will help your listing stand out among its competitors. This can be especially helpful if your home is quite similar to other listings, such as condos in the same building or single-family homes in a planned development.

Help Buyers See The Vision
The same study also notes that 80% of prospective buyers will decide within moments of stepping into a home for sale whether it is the right home for them. This is all about the vibe that buyers get as they enter the space. It is about creating the opportunity for potential buyers to feel an emotional connection to your home. A functional floor plan can help a buyer see how the space can be used. But well-thought-out design can help a buyer imagine how they will live in the space. And professional staging can provide an aspirational vision for a buyer to see how much better their life could be if they choose this house for their home base.

Get A New Perspective
When you have lived in a home for a long time, you can become “house-blind” to certain things. Maybe the cheery shade of yellow in your dining room always makes you smile, but today’s buyers are leaning more towards neutrals and “greige” (grey-beige). Perhaps you love the gigantic, jetted whirlpool in your primary ensuite bathroom and you just aren't aware that potential buyers may find that icky. It is possible that you love the oversized, overstuffed sectional in your family room because it means everyone can be comfy and cozy for family movie night, and that you don’t realize it makes your spacious room feel crowded and small. A home stager can view your home with a fresh perspective and offer insight into your home design to ensure that buyers see all your home could be.

The Bottom Line On Home Staging

Staging your home could result in a faster sale. Home staging experts estimate that the average home spends 35% to 50% less time on the market when it is professionally staged. Home staging could also increase the selling price of your home from 6%-20% more than a non-staged home. Home staging is particularly beneficial for home types that are very similar to their competition and for luxury properties where the buyer is seeking an elevated and aspirational lifestyle.

But home staging is not always necessary. It is an upfront cost when selling your home and it doesn't always make sense to spend that money. If the target buyer for your home is likely to do a complete renovation, if homes in your style, neighbourhood, and price range are selling quickly and basically sight-unseen, or if your home is already professionally decorated, home staging is not likely to make a big difference to the timeline and selling price of your home.

The best way to determine if home staging will help you increase the sale price of your home and help it sell faster is to seek the advice of a skilled and knowledgeable Realtor®. The professional team at The Tanya Eklund Group can help you understand current market conditions and comparable homes for sale, and determine whether the most effective strategy to help you achieve your goals for selling includes home staging. When you are ready to explore the process of listing and selling your home in Calgary or the surrounding area, connect with our team by calling 1-403-863-7434 or through our online contact form and let’s get your home sold together.


The cost for home staging will depend on the services you require from your home staging company. Some sellers opt for an “advice consultation” only with a designer who can direct them to make simple changes with the furnishing and decor they already have to optimize their space. And some sellers choose to undertake kitchen or bathroom renovations and refurnish their entire home to maximize their sale. In general, a consultation will cost about $500+ and you can budget about $600 per month, per staged room for furnishings and decor. Renovations would, of course, be in addition to these fees. The team at Tanya Eklund can connect you with some of the city’s top stagers to work within your budget. Contact us for details.

The Tanya Eklund Group has years of experience listing homes in Calgary. We have an extensive history of buying and selling in our inner-city neighborhoods. We have the insight, skill, tools, and connections to develop a strategic marketing plan customized to the unique property you are selling. When you connect with us, we will design a game plan just for you.

Calgary’s Real Estate market can be erratic, and so many factors can contribute to these changing conditions. But our team is on top of it. We monitor trends, research forecasts, and have a vast network of buyers and sellers with whom we communicate frequently. The fact is that changing market conditions will affect how we price and market your home and we will address this topic as we work on a strategy for you. But the truth is there are always purchases and sales of real estate and we bring the experience needed to ensure your property is positioned most favorably for a sale.

The Tanya Eklund Group

Partner With Calgary’s Best

Partner With Calgary’s Best

Working with The Tanya Eklund Group puts every resource for buying and selling at your fingertips. Our team of real estate experts is committed to an exceptional outcome for your buy or sell transaction. Connect with us, share your objective, and we will provide a strategy that is intentionally designed to help you achieve your real estate goal. You don’t have to navigate this complicated journey alone. The Tanya Eklund Group is the best choice of partner on your real estate adventure.

Connect With Us Today!

The Best Choice in Real Estate

The Tanya Eklund Group is a team of highly knowledgeable, skilled, real estate professionals. Our team concept allows us to offer a full-service, elevated buying or selling experience to our clients. But most importantly, we are dedicated to building trusted and loyal relationships with our clients. Connect with us to share your real estate goals, and we will share with you why we are the perfect team to make them happen. 

Have questions? Call us today at:
1 (403) 863-7434
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